Digital Marketing Specialist

Digital Marketing Specialists are responsible for a company's online presence and customer acquisition. The role encompasses SEO optimization, content creation, social media management, email campaigns, PPC advertising, and analytics. You'll need to understand customer psychology, platform algorithms, and data interpretation. Daily tasks include creating content calendars, analyzing campaign performance, A/B testing, managing ad budgets, and reporting ROI to stakeholders. The field evolves rapidly with new platforms, algorithms, and best practices. Career paths include specializing in SEO, paid ads, content marketing, or growing into marketing management roles.